CREATIVE STRATEGIST PROFESSOR
Rob&Co was founded by Robert Meeder, with a vision and approach to developing solutions with a strategic yet creative mindset.
Robert Meeder, a communications and marketing leader operating internationally with a solid record of achievement in planning; conceiving, orchestrating and implementing creative strategies that build and boost brand value, engage consumers, create loyalty and accelerate impressive results.
As a partner, Robert provides end-to-end creative services from business and marketing planning to comprehensive and integrated creative solutions. Robert’s philosophy is to approach all opportunities from a 360 integrated perspective and pursue big ideas with a point-of-relevance mindset.
Robert partners with his clients on everything from strategy, concept, execution and production of traditional marketing collateral to business and marketing strategy consultancy.
A sampling of Robert’s consulting and brands he has worked with include: Group 88 (Scandinavia) covering brands of Gucci, Burberry, Bottega Veneta, Mulberry | Marina Bay Sands (Singapore) | ING (Australia) | Chalhoub Group (Middle East) covering brands of Tumi, Baccarat, Lalique, Swarovski, Christofle | Downtown Dubai Design Week (UAE) | Joy by Rima (USA) | Irony Home (UAE) | Grunfos (Int.) | Level Shoes (UAE) | Level Kids (UAE) | Art Dubai Group (UAE) | InfoTechs (Sri Lanka) | Shimizu & Son (Japan)
Robert’s commitment to progressive and effective creative solutions has aided his clients in being recognized in the retail industry’s top award shows and publications, including WWD Retailer of the Year, Nordic Retailer & Distributor of the year as well as nomination for outstanding imagery for advertising campaigns.
Having seen and experienced a missing link from university to the true industry operations in the design, fashion and luxury, Robert partnered with the University of Boras in pioneering and writing the first MA in Fashion Management course.
Currently, Robert Meeder is a Professor of Luxury Marketing and Fashion Management at SCAD (Hong Kong campus). Bringing first-hand experience and knowledge of the constantly evolving fashion, marketing and communications industries, Robert teaches SCAD students the skills and tools to prepare them to step into roles.
Consistently pushing for innovation, Robert has the ability to see beyond the expected or average solution. In his creative, Robert strives to see beyond tomorrow with a realistic balance of what is possible and appropriate for today.